About the Journal

The Journal of Applied Interdisciplinary Research (JAIR) is a new open access and peer-reviewed journal published by the Deggendorf Institute of Technology in Bavaria. It is a series of the Bavarian Journal of Applied Research (BJAS).  Different to BJAS, JAIR is an English language publication channel, and contributions should address interdisciplinary issues or be written from an int
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Current Issue

Vol. 2 No. 1 (2025): Innovation & Entrepreneurship

Full Issue

Innovation and Entrepreneurship

Article

From Necessity to Pleasure: The Impact of Hedonic Motivation and Performance Expectancy on Acceptance of Online Grocery Shopping Apps in Germany

Pia Drechsel, Stephanie Jordan, Tatjana Seidel, Amelie Velten, Daniel Kusterer, Angela Hatzenbühler, Alexander H. Kracklauer (Author)
Abstract 25 | Drechsel et al._From Necessity to Pleasure Downloads 18

Page 6-23

Drechsel et al._From Necessity to Pleasure

Digitisation Technologies to Ensure Production Conformity

Kerstin Haeckel, Stephan Husung, Christine Wünsche (Author)
Abstract 43 | Haeckel et al._Digitization Technologies Downloads 24

Page 24-64

Haeckel et al._Digitization Technologies

Improving Customer Experience Using Smart Technologies in Smart Stores

Maike Netscher, Stephanie Jordan, Anna Mast, Sebastian Kundrath , Hannes Lutz , Lukas Mader, Alexander Kracklauer (Author)
Abstract 28 | Netscher et al._Improving Customer Experience Downloads 20

Page 65-83

Netscher et al._Improving Customer Experience
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